Products

Volume I - Products

Tools we'd actually use.

Two flagship products, built with the same obsession we bring to every client engagement.

Flagship

OKR Mind Map

Manage your Objectives and keep teams aligned.

OKR Mind Map · Chapter 1 of 3

Keep your teams aligned!

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Manage your Goals

Set Objectives and Key Results as done by Google, Intel and many more.

✦

Alignment

Ensure all teams are working towards company goals

✦

Be up to date

Automatically get mails when connected OKRs change

Note

“Keep your teams aligned!”

OKR Mind Map · Chapter 2 of 3

Set goals and easily connect with responsibles.

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Goal Setting

Define clear and measurable objectives

✦

Connect

Easily connect with teams that share objectives

✦

Do it your way

Create OKRs per Team or per Person - Have multiple or single Objectives - Whatever fits your companies needs!

Note

“Set goals and easily connect with responsibles.”

OKR Mind Map · Chapter 3 of 3

Structure your business and see it grow.

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Organization

Create a clear business structure

✦

Growth Tracking

Visualize and measure business growth

✦

Measure What Matters

Follow all the principles of the bestseller 'Measure What Matters'

Note

“Structure your business and see it grow.”

Measure what matters

Ready to align your teams?

Follow the principles of the bestseller - visualized as a living mind map.

Early Access

Diagram Awesome

Create beautiful diagrams for marketing & content.

Diagram Awesome · Trailer & Tutorial

See It In Action

Diagram Awesome · Chapter 1 of 3

Create Stunning Results in Minutes

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AI-Powered Generation

Use the integrated AI image generator to create eye-catching diagrams quickly. Runs locally on your machine - no login, no hidden costs!

✦

Perfect for Content Creators

Spice up your marketing materials, social media posts, streams, or presentations with beautiful diagrams.

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Fast & Efficient

Create amazing diagrams in just a few minutes. The more powerful your graphics card, the faster it goes!

Note

“Create Stunning Results in Minutes”

Diagram Awesome · Chapter 2 of 3

Export & Animate Your Creations

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Multiple Export Formats

Export your diagrams as PNG for static images, or bring them to life with animations in GIF or WEBM formats.

✦

Use Right Away or Iterate

Use generated diagrams immediately, or use them as a communication tool for your art team to create handcrafted versions.

✦

Professional Output

High-quality output suitable for professional presentations, marketing campaigns, and social media content.

Note

“Export & Animate Your Creations”

Diagram Awesome · Chapter 3 of 3

Customize Everything to Match Your Style

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Great Font Selection

Choose from a wide range of preset fonts, or upload your own custom fonts to match your brand perfectly.

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Versatile Preset Styles

Create resource flows, story lines, anime love diagrams, recipes, and more with various preset styles.

✦

Early Access Benefits

Join early access to get Diagram Awesome at a reduced price and help shape the roadmap together with the community.

Note

“Customize Everything to Match Your Style”

Early access open

Help shape the roadmap with us.

Join early access for a reduced price and a seat at the table.

Services

What we build - three focus areas

Three focus areas. One point of contact.

We focus on a few areas we cover deeply. Every project: one direct contact, a clear plan, a code repository you can take over yourself.

app.kundenname.de / dashboard● live

€24.180MRR

1.247Aktiv

99.97%Uptime

92%

71%

58%

46%

31%

01 - SaaS Platforms

Web platforms for processes, customer portals, and digital products.

Scalable web applications for productive business processes. From your first customer to five-digit user counts. Deployment, backups, and monitoring included.

For Engineers

.NET 8 + ASP.NET Core · PostgreSQL · Next.js + TypeScript · Docker · 3 environments (dev / sandbox / prod) · E2E tests · Azure DevOps · Keycloak SSO · Ansible & Terraform · Azure (DE/EU) or on-premise.

Studio.exe

02 - Desktop Applications

Cross-platform desktop applications for Windows, macOS, and Linux.

Windows, Mac, and Linux software built on modern web technologies like Electron and Next.js. Delivered as an installer, with auto-update, or directly via the Steam Store.

For Engineers

Electron + Next.js · Code signing for Win/macOS · Squirrel/NSIS installers · Steam, Microsoft Store, or custom Stripe shop · Crash reporting (Sentry) · differential updates · native modules on demand.

● ISO 27001 ready

03 - Product Security

Security that fits your product.

Templates, reviews, and consulting for teams that want to implement their security requirements pragmatically.

For Engineers

Threat modeling (STRIDE) · SBOM + SCA · secret hygiene · pen-test preparation · ISO 27001 mapping · Secure-SDLC · incident response playbooks.

● Cross-cutting

AI and ML integration where it makes practical sense.

LLM integration, RAG, image generation, speech-to-text, fine-tuning - from API integrations to custom models on company data.

Why Huelake

Direct communication. Technical accountability without detours.

No project-manager telephone game, no offshore roulette. You speak directly with the developers who write your code.

NRW

Location

On Your Doorstep

Workshops in Düsseldorf, Cologne, and Aachen without travel overhead. We're there.

DE / EN

Language

German or English

Contracts, documentation, and support in your language - no translation loss.

100%

Ownership

Your Code, Your Server

Nothing belongs to us. No lock-in. You can leave at any time - and take all credentials with you.

Hosting

GDPR Without Asterisks

Data in Germany and the EU, DPA-ready, documented and auditable.

How we work

From requirements to production - in four steps.

Clear phases, each with a deliverable you can use independently of us.

Introduction

An initial call with technical and business assessment. We listen, ask questions, and follow up with an honest assessment - even if that means saying 'do it differently.'

· 30 min call

· Free of charge

Discovery & Architecture

We sit down, clarify goals, risks, and interfaces. Result: an architecture document, a fixed-price framework, and a timeline.

· 1-2 weeks

· Fixed price

Building in sprints

Three-week sprints with demos, shippable increments from sprint one. You see progress in your browser or on your machine - not in PowerPoint. CI/CD, tests and backups included from sprint 1.

· 3-week cadence

· Demo + Deploy

Handover & maintenance

Full code handover, runbooks, onboarding for your team. After that: maintenance on retainer or you continue yourself - your choice, no lock-in.

· Runbook

· Optional retainer

Our toolbox

Technologies that are maintainable and productive long-term.

We rely on technologies with long-term support and team maintainability.

Backend

.NET

Games

Unity

Database

PostgreSQL

Frontend

Next.js

Language

TypeScript

Container

Docker

CI/CD

Azure DevOps

Cloud

Azure

SSO / IAM

Keycloak

Provisioning

Ansible

Infrastructure

Terraform

Desktop

Electron

Distribution

Steam · MS Store · Stripe

Observability

OpenTelemetry

Errors

Sentry

Compliance

ISO 27001

LLM

OpenAI · Claude · Llama

AI Audio & Video

Whisper · Stable Diffusion

From the lake

What we've built recently.

Excerpts from current and past projects - details on request.

SaaS · 2025

OKR Mind Map - management platform for goals & results.

Multi-user real-time with audit log

Multiple users work simultaneously in the same view. Full traceability of every change, Stripe billing, multi-tenancy.

.NETPostgreSQLNext.jsStripe

Desktop · 2026

Diagram Awesome - loop diagrams with AI image generator.

Steam Early Access

Electron app for creating loop diagrams with an integrated image generator. Currently in Early Access on Steam.

ElectronNext.jsSteamworksImage-Gen

Security · 2026

Threat & Risk Analysis for a cloud integration.

Threat modeling, CRA & NIS2

Product threat analysis with customer advisory and secure operation concept. Guided by experience from security and compliance projects.

STRIDECRA ComplianceNIS2 Compliance

Consulting · ongoing

Legacy migration to Next.js.

Consulting, design, implementation

Migration of a legacy system to Next.js - including data migration, tooling changes, and a new build & deployment setup.

ConsultingArchitectureMigration

Frequently asked

What clients want to know before the first call.

How long does a typical project take?

We usually have a first usable release live after 6-10 weeks. Productive use typically starts well before all features are fully implemented.

What does it cost?

Discovery phases are fixed-price (typically €4-8k). From the build phase onwards: day rates or sprint packages. After discovery you get a binding framework - we believe in transparent planning and traceable cost structures.

Can we take over the project ourselves later?

Yes. That's exactly why we deliver clean repos, runbooks, and onboarding for your team. Lock-in would be counterproductive for us - we live off referrals, not hostages.

Do you also host?

We set up hosting on Azure in Germany West Central or North Europe - on-premise with Ansible on request. We're happy to handle operations as a retainer - or your team takes over. Your choice.

Do you work with public sector organisations in NRW?

Yes, with experience in procurement-law-compliant contracts and integration with existing government interfaces.

Can we sell the products globally?

Broadly yes - Steam, Microsoft Store, or a custom Stripe shop can distribute worldwide. If the admin overhead grows, we integrate a Merchant of Record (e.g. Stripe) - they handle taxes, invoicing, and compliance, you get a clean payout.

What if our project doesn't fit into one of your three areas?

Write to us anyway. If it's not a fit, we usually know someone who can help. We refer honestly.

Let's talk

Got a project in mind?

News

Latest

News

Diagram Awesome - Now Available to wishlist on Steam

We are thrilled to announce that Diagram Awesome is now available to wishlist on Steam. Head over to our Steam page and add it to your wishlist today!

News

Okr Mind Map - Release 1.0

We are excited to announce the release of Okr Mind Map 1.0. This is a significant milestone for our team and we can't wait to share it with you.

News

New Research Section - Ai Images

We have added a new research section to our website where you can find analysis of the latest image generating Ai Models. Check it out now!

HUELAKE

Since our founding in 2023, we've been passionate about crafting high-quality software solutions.

We treat every client project with the same care and commitment as our own products. Our mission is to build lasting partnerships by consistently delivering outstanding service and real value.

Contact

Contact Us

Send us an email directly at info@huelake.com